Nurun Split In Two: Divided Between Razorfish, Publicis

Publicis Groupe announced plans to reorganize recently acquired Nurun into two separate parts of its organization — Razorfish Global and Publicis Worldwide — as part of a broader strategic plan.

Publicis, which completed its acquisition of Quebec-based Nurun on Sept. 2, said Nurun’s offices in Montreal, San Francisco, Spain and China will be “aligned within” Publicis Worldwide, but will remain an independent brand reporting to CEO Arthur Sadoun.

The Nurun agencies in Quebec — including Nurun IT Consulting Services, Toronto, France, Italy and Atlanta will be “fully integrated” into the newly formed Razorfish Global network under the direction of CEO Tom Adamski.

Publicis said more details about the reorganization would follow.

The moves comes on the heels of Publicis’ $3.7 billion deal to acquire Sapient.
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