Fifty-four percent of publishing companies report that email marketing is a major pain point, according to a new from FOLIO and Lyris. The research also revealed that 42
percent of publishers report having difficulties with dynamic content/personalization and 41 percent have issues with list maintenance. Other pain points that marketers reported in the survey
included: mobile optimization (33 percent), analytics (33 percent), segmentation (30 percent) and content automation (29 percent).
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