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What's The Difference Between Structured And Rich Snippets?

Jason DeMers takes us through the differences betwen rich snippets and structured snippets to help marketers understand their use. He tells us that some marketers use the terms interchangeably, which adds to the confusion. Structured snippets are a type of rich snippet, and will not apply to every query. He also tells us how each affect click-through rates, how to ensure that snippets are accurate, and what it all means for the future of search.

Read the whole story at Search Engine Watch »

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