PubMatic Expands In DACH Market With 2 Appointments

PubMatic, a supply-side platform (SSP), on Tuesday announced the appointments of Florian Hanke as director of advertiser solutions, DACH and Jürgen Hernadi as senior account manager, DACH.

The DACH region is defined as German-speaking Europe, including Germany, Austria and Switzerland. The appointments of Hanke and Hernadi come roughly one year after PubMatic named Eric Hall as country manager of the region. PubMatic claims it has seen revenue growth of 250% in the DACH region so far in 2014 compared to the same period in 2013. 

Hanke was formerly at Burda International Publishing and Mode Media (formerly Glam Media), per a release. His position at PubMatic is newly created.

Hernadi was formerly at Yahoo Deutschland GmbH, according to a release.

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