GARY M. SMITH has joined
Zentropy Partners as Senior Vice President and Group Creative Director. In this new post, Smith will lead the creative and design groups of the Zentropy Los
Angeles office, the global headquarters office for the company. Smith comes from TBWA/Chiat/Day, Los Angeles, where he was the Interactive Creative Director for nearly two years. There he created work
for Nissan, Infiniti, Indian Motor Cycle and Adidas. Prior to that, Smith was the Creative Director at Magnet Interactive in Los Angeles, working on Quiksilver, Nissan, and Infiniti.