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Email Generates $44.25 For Every $1 Spent: Experian

  • , Tuesday, November 25, 2014 4:32 PM

For every $1 spent on email marketing, companies are counting an average return of $44.25, according to a recent report from Experian. The research also revealed that of the 91 percent of consumers that opt out of an email program, almost half (46 percent) claim that irrelevant messages are the reason for unsubscribing.

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