• by Amy Corr  @MediaPostOTL, December 1, 2014

Following a review of six Austin-based agencies, the Central Texas Regional Mobility Authority awarded its MoPac Improvement Project to Zellmer McConnell Advertising. The agency formed from a merger of Zeehive and 10 Miles West, whose founders held leadership roles at Lowe Worldwide and GSD&M. Zellmer McConnell Advertising will create a yearlong marketing and advertising campaign to engage area motorists in anticipation of the opening of Express Lanes along an 11-mile stretch of the MoPac corridor. The Express Lanes are currently scheduled to open in the fall of 2015. The $1 million dollar marketing campaign will inform the public about how the Express Lanes will function including usage, variable tolling, express bus and van pool services, and managing expectations. "As Austinites, we were excited to learn of the Mobility Authority's plans for the Express Lanes," said Stefani Zellmer, Partner and Creative Director at Zellmer McConnell. "We're honored to partner with them and we believe wholeheartedly in this new infrastructure for MoPac." The Mopac Expressway (or Loop 1) is named after the Missouri Pacific Railroad.