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Girl Scout Cookie Sales Go Digital

Sure to stretch the country’s collective waistline, the sale of Girl Scout cookies is going digital. Yes, “Girl Scouts are adding digital marketing to their formidable arsenal of charm, cuteness and perseverance to sell millions of boxes of Thin Mints, Samoas and other longtime cookie favorites,” The New York Times reports. “After years of prohibiting Internet sales, the Girl Scouts of the U.S.A., the group’s national organization, has approved ‘Digital Cookie,’ a platform for scouts to sell and ship the colorfully boxed cookies.”

Read the whole story at The New York Times »

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