Inneractive, a mobile supply-side platform (SSP), on Friday announced the appointments of four new executives to its team as well as annual revenue growth of 54%.
Joining Inneractive are Daniel Sztern as COO; Yoni Argaman as VP of marketing and business strategy; Yuval Machlin as VP of product; and David Mail as VP of research and development.
Sztern was formally with Nextcom Group and Siemens. Argaman was previously with Yahoo, where he led the company’s Smart Ads business. Machlin was formerly at ooVoo and Mail joins Inneractive from analytics firm BIScience.
Inneractive attributes its 54% revenue growth thus far in 2014 to a rise in in-app real-time bidding (RTB). The company says in-app RTB increased 300% over the second half of 2014. Additionally, in-app video purchases via Inneractive increased 400% in that span, per a release.
“Programmatic, video and native advertising are the hottest growth engines in mobile advertising at the moment,” stated Offer Yehudai, president and co-founder of Inneractive.