American Family Insurance, together with Mindshare, on Thursday announced a cross-screen video ad campaign that will use programmatic ad technologies to target audiences.
The campaign serves as another indication that programmatic advertising is spreading across verticals and has extended beyond simple retargeting campaigns.
American Family Insurance and Mindshare will use Eyeview, an online video ad platform, to execute the campaign. The insurance firm plans to customize the video ads by making use of hyper-local data. The campaign will show individuals consumers “who their closest American Family Insurance agent is and where they are located,” per a release.
The campaign will run through the end of 2014.