AdWords Scripts -- those lines of code that tell AdWords accounts how to edit functions like creating or automating new campaigns -- can become very useful, per Rebeka
Alverez-Heck. She explains how to bid by rules, bid by weather, input dynamic values in ad text, and more. And while the benefits are many, Alverez-Heck tells marketers which caveats to look for when
using the tool.Read the whole story at WordStream »
