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Why Google Will Improve Existing Signals Rather Than Create New Ones

Jon Ball analyzes the future of Google's search algorithm. He believes that within the next five years search will become more responsible for the majority of the Google's revenue, which it’s unlikely to risk with major and significant changes. Many of the ideas he discusses are elementary, but it's worth reading based on his belief that Google will likely refine existing algorithms rather than build new signals from scratch.

Read the whole story at Search Engine Watch »

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