Fathom Online, a search engine marketing company specializing in keyword buying and campaign management, has named
MATT MCMAHON as Vice President, Media Operations and Analytics. McMahon
will be responsible for media planning, buying, research, and analytics. Previously, he was a Media Strategist at Leftfield and Media Director at Seven Ten Split and Miller/Huber where he managed
accounts such as Bank of America, Cisco and Sprint on search marketing strategies.