Google is reportedly studying the effect color has on consumer purchase decisions. A number of well-known retailers, CPG and consumer service companies, such as Tiffany, Home Depot, Coca-Cola
and UPS, have even trademarked their signature colors, which have a variety of origins. Coca-Cola originally used red barrels to distinguish its product from beer barrels, while Tiffany’s shade
of blue was originally used for the cover of its 1950s promotional “Blue Book” and Home Depot got its orange color from the circus tent material it used in early signage.
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