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Unclear Google Ad Policies Cost SMBs Millions

Pubshare's Peter Ogtanyan has lost nearly $1 million in revenue earned through search ads Google refused to pay, according to a copy of his lawsuit filed in a California state court, citing unclear Google policies for financial losses. The company used Google's AdSense on the company's Web sites, gaining 300 million views and 1.5 million clicks via AdSense, with a click-through rate of 0.45%, per Business Insider. The traffic generated about $1 million between September and October 2013, the suit alleges, before Google sent him a notice saying it would not pay any of the money his ads had earned.

Read the whole story at Business Insider »

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