Twenty-five percent of shoppers revealed that email is their favorite marketing channel, according to a new report from Message Systems. Email led the pack against mobile which
only 9 percent of shoppers preferred and social which only 5 percent prefer. In the new year, expect to see more hashtags in subject lines, as well as more
personalization and responsive design. Expect to see less batch and blast campaigns and less static emails.
Read the whole story at Direct Marketing News »