• Moz, Monday, December 22, 2014 1:20 PM

Issues around language and user experience for Web sites attracting global consumers are a given, but one of the more common questions centers around using ccTLD, or the top-level domain name, such as co.uk in a domain name like domain.co.uk. The reasoning is that the ccTLD extension suggests to search engines and users the target audience. For example, a search engine and human user would know, even without clicking into a site, that a site that ends with .co.uk is targeting a user looking for U.K. content, explains Eli Schwartz. Here are some tips to keep in mind when taking Web sites global.

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