360i hired Jeff Anderson as group creative director. He will work across agency accounts to lead digitally-centric marketing for the agency's clients, which include HBO, Toyota, Oscar Mayer and
Clinique. Anderson is based in New York and reports to Pierre Lipton, chief creative officer of 360i. Anderson joins the agency from CHI&Partners, where he served as executive creative director.
While there, Anderson created PBS' "TV Gone Wrong" campaign as well as work for Every Mother Counts and HP. Prior to that, he was associate creative director at Goodby Silverstein & Partners in
San Francisco, where he worked on the Chevrolet Mayan Apocalypse Super Bowl spot. He has also held positions at Droga5 and TBWA/Chiat/Day, New York where he helped develop the Jewish Council for
Educational Research's "Great Schlep" with Sarah Silverman and Combos' "What Your Mom Would Feed You if Your Mom Were a Man," respectively.