Boston-based brand agency Mighty Union has appointed Angela Herbst as president.

Most recently, she served as Chief Client Officer. Now, her charge is to oversee the agency’s continued evolution as it serves aerospace and defense, healthcare, financial services and higher education accounts. 

Before joining Mighty Union, Herbst held brand, strategy and client leadership post at various agencies, including Arnold, Allen & Gerritsen, Hill Holliday and PJA.  

“Angela has been a driving force behind Mighty Union’s growth,” said CEO Matt Naffah. “She’s helped shape how we show up in the market, how we work together and how we partner with clients, tackling their most complex challenges with her trademark curiosity and conviction.” 

Herbst was also involved in launching a new deal-based marketing practice that’s driven key wins for B2G organizations. 

Mighty Union's client list include Raytheon Defense, South Shore Bank, UMass Memorial Health and Intelsat.