• by January 27, 2004
Initiative has hired ANTHONY WHITE, Ph.D. as senior vice president, futures director, Western region. White will be responsible for overseeing media research and analysis for Initiative's Western region. He will serve as a primary research contact for various Initiative clients and manage custom research projects. Prior to joining Initiative, White founded an independent research consulting company specializing in programming, marketing, promotional, and advertising research for entertainment and media companies.
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