The Diffusion Group's Joel Espelien concludes that given all the earned media from "The Interview," it's failed as an online event, and it leads him to the "fundamental problem" of transactional
VOD: "All of the risk is on the viewer. In the theatrical case, by contrast, I would argue that the ‘cost’ of a bad movie is paradoxically less. After all, you still get a night
out and the opportunity to skewer the movie with your viewing companions."
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