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Here's How Sony Should Have Capitalized on "The Interview"

The Diffusion Group's Joel Espelien concludes that given all the earned media from "The Interview," it's failed as an online event, and it leads him to the "fundamental problem" of transactional VOD: "All of the risk is on the viewer. In the theatrical case, by contrast, I would argue that the ‘cost’ of a bad movie is paradoxically less. After all, you still get a night out and the opportunity to skewer the movie with your viewing companions."

Read the whole story at The Diffusion Group »

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