MailJet has released a new report revealing the kinds of keywords that can land marketers in the spam folder. Surprisingly, it's words that marketers use every day including: "discount,"
"congratulations," "sign up free today," and "a month trial offer." Interestingly, even some company names that are commonly victims of phishing sound the spam
alarms.
FedEx, Paypal, and Visa/Mastercard can be flagged as spam.Read the whole story at Direct Marketing News »
