• Haaretz, Tuesday, January 6, 2015 3:46 PM

Israel's Birthright program offered a trip during the winter holidays it called #DigitalIsrael, designed for social media managers, master of digital communications, bloggers and digital journalists. Rabbi Mordechai Lightstone, director of social media for Lubavitch.com, designed the trip, per Haaretz. He brought the idea of the trip to Levi Margolin, director of marketing and recruitment for Maayanot, a company that brings more than 100 groups to Israel annually.

Read the whole story at Haaretz »