Around the Net
Explaining Amazon's Fire Phone Debacle
Curious how Amazon -- with its vast resources and distribution network -- could fail so miserably to get its Fire phone business off the ground? Lucky for you, Fast Company has claims to have compiled
interviews with “dozens of Amazon employees” to help explain the debacle. According to one source, the phone was designed for an audience of one: Amazon CEO Jeff Bezos. “In essence,
we were not building the phone for the customer -- we were building it for Jeff,” the Amazon employee tells FC.
