Happy 2015! In my last Marketing:Health column, I focused on five big digital lessons I offered in 2014 designed to boost your success.
I decided to start the year off with an offering that’s a bit different from my usual fare, but still designed to help you become more a more knowledgeable, efficient and powerful health marketer.
As health marketers, you are required to be well informed, provide solid strategic advice on-demand, stay on-task and much more. But, meeting these requirements is very difficult. What to do?
People have often told me that I seem to get a lot accomplished despite having two kids at home, numerous client responsibilities, regular speaking engagements and much more. Here are a few techniques I use to stay informed and productive that I think you’ll find helpful.
1. Use Machines to Gather Market Intelligence, Research and More
As a futurist, I spend a lot of time consuming information about the latest and greatest in digital health. But, I don’t have all day to read industry research and publications. One way that I save time is by using machines — in this case algorithms and search bots — to gather relevant content that’s sent to me in bite-sized emails.
One service I couldn’t live without is ContentGems. Their free offering is quite robust. After a simple set up process, ContentGems will search relevant Twitter accounts, publications and other Web and social media resources on your behalf and send you an email each morning with relevant content and resources.
2. Export Your Brain
I often find many articles and other content that's interesting, but I don’t have time to read in-depth or want to refer to in the future. That’s where Evernote comes in. I rely on Evernote so much that I refer to it as my virtual brain. Here are two Evernote hacks that I find essential:
3. Eliminate Time-Sucking Meeting Scheduling Hassles
Meetings are a fact of life, but wasting time emailing people trying to find a time to meet is never fun and a huge waste of time. Here are two services that could save you hundreds of hours of time.
So, busy healthcare marketer, it’s now up to you. Will you use automation, cognitive outsourcing and artificial intelligence to boost your productivity, learning and success? I hope so. With luck you’ll become so efficient and knowledgeable that you’ll be the envy of your friends and colleagues.
See you next month.