This increase is just the latest in a series of rate base bumps at Allrecipes. The magazine launched in November 2013 with a rate base of 500,000. Meredith raised the circulation guarantee 30% to 650,000 in April 2014, then boosted it 40% to 900,000 with last year’s October-November issue.
The magazine is the print incarnation of the popular Web site, which Meredith says is the world’s largest online food destination, with over 1 billion visits annually. The publisher has also developed branded video content based on Allrecipes, which airs on “The Better Show,” Meredith Video Studios’ lifestyle program.
In November, Meredith revealed plans for a licensed product line under the Allrecipes brand, created in collaboration with the Clipper Corporation, he first licensing deal for a consumer product line bearing the Allrecipes brand. The seven-year licensing agreement calls for Clipper to create a range of cookware, bakeware and various kitchen gadgets to be sold in retail and online.
Meredith acquired Allrecipes.com from Reader’s Digest Association for $175 million in March 2012.
In December, 2014 Meredith launched another new magazine, Eat This, Not That!, in partnership with Galvanized. The quarterly title, which hits newsstands December 2, is the first standalone magazine produced under the Eat This, Not That! brand, originally created by Galvanized CEO David Zinczenko.