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Xaxis To Focus On Private Marketplaces In 2015

  • Beet.TV, Friday, January 23, 2015 3:49 PM

“Private marketplaces are going to be where we do most of our business in 2015,” David Moore, president of WPP Digital and chairman of Xaxis, WPP’s programmatic unit, told Beet.TV in an interview. “It gives us the opportunity to do direct deals with publishers, allow them to sell us ads at a price that is good for both of us.”

“RTB is not going to be as strong for us in 2015. We’re going to limit use of that kind of inventory,” Moore added. “We don’t really get any additional clout (from) competing against anybody with a credit card of a cookie.”

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