UltraViolet Thursday began releasing ad slamming the NFL on domestic violence issues. The ads will run leading up to the Super Bowl. One video ad will feature a woman being tackled by a football player as a voiceover says "Let's take domestic violence out of football." It is part of a five-figure online media buy running on Sports Illustrated's Web site SI.com and Huffington Post Sports. The campaign also includes truck billboards that will roll through Phoenix beginning Thursday through Super Bowl Sunday, circling the airport, hotels, and Super Bowl festivities.