Unmetric has created a
real-time marketing hub called "Event Pulse," where it showcases brand-only tweets from the Super Bowl. Unmetric is pitching it to journalists and brand marketers looking to uncover their
competition's actions during major live events.
The "Event Pulse" content can be filtered by brand industry or hashtag, and it showcases the "top
20" pieces of brand content based on engagement. It will include activity from before, during and after the game.
The company also plans to use the service for the Grammys, Oscars and other
future marquee events.