• by Tyler Loechner  @mp_tyler, February 3, 2015

Online ad exchange PulsePoint on Tuesday announced the appointment of David Tannenbaum as chief technology officer. He replaces Emilia Sherifova, who is now serving as CTO of LearnVest.

Tannenbaum was most recently CTO of BlueCava, a cross-screen marketing platform. Prior to BlueCava, he was CTO of LiftDNA, a supply-side platform which was acquired by OpenX nearly three years ago. He also previously served as chief architect at Mocean Mobile.

Among Tannenbaum’s first tasks at PulsePoint will be to oversee the launch of a content marketing platform PulsePoint has planned for 2015. The company intends to integrate the content marketing platform with its existing RTB platform, per a release.