OK! Mum and Baby will be published twice-yearly and bagged with OK!, the celebrity and entertainment title. The project aspires to be "the destination for exclusive
celebrity mum and baby news, tapping into and expanding on OK! readers' love of all things baby," according to Northern & Shell. The magazine will be supported with a new
section on the OK! Web site, featuring celebrities and their babies, an app, and an OK! Mum and Baby club card, offering incentives and offers.
Read the whole story at Media Week »