Marriott International is launching an original content partnership with “What’s Trending” and five YouTube stars that showcases its mobile check-in process.
The
YouTube influencers are featured in videos for the newly formed Marriott global content studio. Included are Jeana from PrankVsPrank; Louis Cole
from FunForLouis; Steve Zaragoza from Sourcefed; and Meghan Camarena from Strawburry17.
The series gives travelers the chance to join in the action through the eyes of these online stars as
they engage in activities such as paintball, martial arts and piloting a helicopter.
One of the key strategies of the Marriott Content Studio is to partner with and enable the creative
community to create compelling story driven content in all formats across all screens, says David Beebe, vice president, creative and content marketing, global marketing for Marriott
International.
“At the end of the day, content done right builds an emotional connection with the viewer and our brands and ultimately equals heads in beds,” Beebe says in a
release.
The partnership with What’s Trending showcases Marriott’s aim to publish, distribute and share digital and filmed content across film, television, online, digital and
print distribution platforms.
Jeana takes full advantage of New York City’s culinary landscape as she produces dishes alongside renowned chef, Einat Admony of Balaboosta. Steve takes
viewers on a tour of the famous London sausage company Franconian Meaghan navigates a helicopter through the skies of Los Angeles and Tom visits San Francisco and participates in the offbeat
adventures of paintballing. Finally, Louis sets out to embrace Shanghai’s local culture by attempting to master martial arts.
“Our team of YouTube influencers really took advantage
of the extra time and created really compelling travel stories across the globe,” said Shira Lazar, co-founder and host of “What’s Trending” in a release.