Direct Response Television industry leaders, GERALD BAGG
, RENEE HILL
, PETER SMAHA
and BRUCE SOMERS
announced the formation of Quigley-Simpson & Heppelwhite, Inc., a
full-service direct response advertising agency specializing in media placement and production. The company opened its doors for business on September 3, 2002. Bagg, Hill, Smaha and Somers have each
been associated with DRTV campaigns for more than fifteen years. Bagg heads the company as President while Renee Hill serves as Executive Vice President, overseeing company operations and client
services. Peter Smaha and Bruce Somers head the creative side, functioning as Executive Creative Director and Executive Producer respectively.