BIZ DEV: TBWA\Chiat\Day New York Wins Travelers Insurance

Following a review, TBWA\Chiat\Day New York was awarded creative work for Travelers Insurance. Fallon previously handled the account. The agency's first work will be an ad campaign launching in June, to coincide with the Travelers Championship PGA TOUR event held in Cromwell, CT. "We are thrilled and honored to partner with Travelers," said Rob Schwartz, CEO of TBWA\Chiat\Day NY. "We are looking forward to disrupting a cluttered category, creating groundbreaking work for one of the most recognized brands in the world." Travelers spent $28.9 million on measured media in 2013 and $23.8 million in the first nine months of 2014, according to Kantar Media.
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