Around the Net
Hulu CEO: 'Nothing But Good' From Viewability Debate
- Advertising Age, Thursday, February 12, 2015 5:48 PM
In an interview with Advertising Age, Hulu chief Mike Hopkins said that the company has seen “nothing but good news coming out of the viewability debate.”
Hopkins said Hulu was built on viewability, only charging advertisers for ads that were 100% in-view and completed. The general buzz around viewability has allow Hulu to boast their offering.
“Our CPMs are fine,” he said, though he didn’t comment on whether they were increasing or decreasing.
