Facebook on Tuesday announced that its Preferred Marketing Developer Program has officially relaunched as Facebook Marketing Partners. It's the final step of a project that was first announced last October.
The company has launched a new Web site and interface to allow marketers to browse Facebook’s partners. The interface allows marketers to search for Facebook partners by areas of expertise, including ad tech, media buying, Facebook Exchange (FBX), community management, content marketing, small business solutions, audience onboarding, audience data providers and measurement.
The revamp was “built on the idea that better partner matches improve performance for marketers,” wrote Facebook in a blog post.