i-Frontier, a Philadelphia-based online advertising agency that was purchased by Seattle-based Avenue A Inc. this week, just hired an Associate Media Director, DEBRIANA OBARA
. Obara joins the
company after leaving ID Media, the direct media arm of DraftWorldwide and Initiative Media in NYC (parent company IPG). She will be working with i-Frontier's cleints, most notably Schering Plough,
AstraZeneca and Wyeth.