Around the Net
LinkedIn Launches Lead Generation Tools
- Digital Signage Today, Friday, February 20, 2015 3:34 PM
LinkedIn has added tools to its Marketing Solutions portfolio that it claims gives B2B marketers full-funnel capabilities to nurture leads. The new Lead Accelerator is a product of the business social network's $175 million acquisition of Bizo last July. The company also rolled out LinkedIn Network Display that integrates the Bizo audience data with current first-party data owned by LinkedIn to allow marketers to follow leads with ads placed across 2,500 other publisher sites on the Web.
