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Search Marketers, Don't Confuse Facebook's Use Of Feed, Product Ads

Facebook's use the of the words "feed" and "product ad" shouldn't force marketers to automatically connect this to similar product ad formats in Google and Bing. The new Facebook ads have little resemblance to search engine product ads, per Michelle Alfano. This is because users on Facebook don't search for product-specific items like Nikon digital cameras or Hewlett-Packard printers on the social network. Alfano explains.

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