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Google Drops $25M On ".app" Web Domain

For a mere $25 million, Google just became the proud owner of the “.app” top-level Web domain. It is believed to be the most ever spent on a domain. “Though Google hasn't announced specific plans for .app, the purchase could give the company a creative way to promote apps as more search shifts to mobile,” Business Insider suggests. ICANN, the organization that controls the world’s domain names, has been auctioning them off since June 2014.

Read the whole story at Business Insider »

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