With less than two months until the General Election, a huge majority of young Britons still feel disengaged from politics and neglected by the parties’ communications.
According to new research from youth marketing agency Voxburner, UK politicians have failed to learn the marketing lessons of Barack Obama’s victories in the US. The survey of
over a thousand 16- to 24-year-olds found 86% disagree with the statement ‘Politicians understand my world,’ despite 68% agreeing politicians’ decisions influence their lives.
Read the whole story at Marketing Week »
