• Medium, Tuesday, March 10, 2015 11:47 AM

Backchannel talks social media strategy with Dan Pfeiffer, Obama’s outgoing senior communications advisor. “Over time, we recognized that we needed to go where the conversations were happening,” Pfeiffer says, noting that noting that branching out involved inherent risks. “Buzzfeed is a perfect example of this … We knew that the Buzzfeed video would do very well with the Buzzfeed audience, and with social media but it would cause a lot of criticism from some pundits and media critics.”
 

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