Ooyala Launches Programmatic Marketplace For Video

Ooyala’s Videoplaza, a European-based supply-side platform (SSP), on Wednesday announced a partnership with TubeMogul to create a premium programmatic marketplace for brands and broadcasters around the globe.

International inventory from Videoplaza’s video publisher, broadcaster and operator clients will be made available to TubeMogul’s buy-side clients via the marketplace.

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