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Tim Cook On Getting Products "Right"

As with Steve Jobs, Tim Cook would much rather produce superior product that be first to market with a half-baked idea. “Don’t ship something before it’s ready,” he tells Fast Company during a far-ranging Q&A. “Have the patience to get it right … And that is exactly what’s happened to us with the watch.” Yes, while new and improved iterations are inevitable, Cook seems to honestly believe that the Apple Watch is fully-baked, and destined for success.

Read the whole story at Fast Company »

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