• by Larissa Faw , March 24, 2015

Y&R New York named Juan Charvet to the newly created director of experience strategy. In his role, Charvet will apply his experiential and digital knowledge to the strategy and creative teams to ensure that all ideas take into account the holistic customer journey.

Most recently, he spent two years as a technical cirector at 360i and prior to that, Charvet was associate technology director at frog.

He previously worked as lead developer, yechnology at Y&R sister agency VML. Charvet has also contributed his talents as a consultant, designer and developer to a variety of companies, including Red Tettemer, Imaginary Forces and I-SITE.

He joins the agency as it undergoes several leadership changes. Charvet reports to Chief Strategy Officer Dick de Lange, who joined Y&R in October from R/GA. His arrival comes after Leslie Sims joined as its Chief Creative Officer in February.

“Juan will be a huge asset in pushing and extending our strategic thinking, leading to engaging and innovative creative that seamlessly spans platforms,” said Jim Radosevic, president, Y&R. “He is also a pleasure to work with and the perfect addition to our evolving team here.”

The WPP-owned agency works with an array of consumer and BtoB clients, including Campbell’s, Dell, Hillshire Brands, Land Rover, Optum, Pepperidge Farm and Xerox.