• by Tyler Loechner  @mp_tyler, March 27, 2015

Innovid, an online video ad platform, is expected to Monday announce it has raised $10 million in a new round of funding. All original investors, including Genesis Partners, Sequoia Capital, and T-Venture, participated in the round, while Cisco Investments joined as a new investor.

The company says it will use the new round of funding to build out its ad platform, with a focus on cross-device audience targeting capabilities. A particular point of interest: In a release, Innovid notes it wants to help advertisers consolidate data from several sources.

Innovid has now raised a total of $37.6 million. The company’s ad platform specializes in interactive pre-roll video.