Lubomira Rochet, chief digital officer at L’Oreal, spoke with Advertising Age about her position and upcoming plans. She said that “among her many projects, one is
working to determine how L’Oreal will handle programmatic buying.”
Rochet said the beauty company will “go through a lot of test and learn in the coming months,” and
Advertising Age notes that “includes looking at whether to bring programmatic buying in-house, as rival Procter & Gamble & Co. has done in the U.S.”
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