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Vox Media Buys OpBandit For Data Insights

To better understand its readership and their consumptive behavior, Vox Media has acquired the data specialists at OpBandit. “OpBandit tracks information about readers and their behaviour and uses it to determine the best content to show them on a publisher’s site,” The Financial Times reports. “It allows us to be a much smarter publisher,” according to Trei Brundrett, chief product officer at Vox.

Read the whole story at Financial Times »

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