Bigfoot Interactive, a provider of strategic, ROI-focused email communication solutions and marketing automation technologies, announced the appointment of advertising and media veteran
MICHAEL
LOTITO to the company’s Board of Directors. Lotito’s distinguished career is marked by tenures at some of the world’s largest advertising and communications agencies, including Ammirati & Puris,
McCann Erickson, Benton & Bowles, MediaPort and Initiative Media North America. Lotito founded MediaPort in 2001, for which he secured funding from The Interpublic Group of Companies, Inc., Omnicom
Group and WPP. Prior to MediaPort, he served as President and COO of Initiative Media North America.
