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Viacom Seeks Ad Partners As Boycott Bites
- The Times, Tuesday, April 14, 2015 8:49 AM
Channel 5’s new owner is talking to rivals, including Channel 4 and UKTV, about a possible advertising sales alliance as the broadcaster struggles to overcome a boycott by Omnicom Media Group over a pricing dispute which began last July, before Viacom bought the channel. The boycott is estimated to be …
